What is Specialties feature?

In this article we will be discussing an important feature, accessible to all the Real Estate Bees platform users, called Specialties and how you and your business can benefit from it.

Every Pro category has its unique set of specialties. The screenshot above has been taken from the "Real Estate Agent" Pro category. Therefore, all the listed specialties on the screenshot correspond with that particular category.

First of all let's understand what Specialties feature is and how it works.

Specialties feature allows you, as a user of Real Estate Bees platform, to indicate which area(s) of expertise you specialize in. It allows your Personal and/or Company business profile to be found on our Pro Directory whenever our users search for professionals by a specific specialty.

In other words, this feature allows you to get in front of your potential clients and strategic partners when they are searching for professionals that specialize in a particular area(s) of expertise.

Here is an example of how it can apply to your business. Let's say you are a real estate agent who specializes in first time home buyers and military relocations in Houston, TX.

In this case, you would want your business profile get found not only on the list of the best realtors in Houston, TX in general but also on the list of the best realtors for first time home buyers in Houston, TX as well as the list of the best military relocation realtors in Houston, TX.

This is where Specialties functionality comes in!

Adding all your specialties through Specialties functionality, will help you reach your target audience that's actively searching for professionals like yourself specializing in a specific area(s) of expertise.

This is a remarkably powerful feature that you can utilize for your business already today. To learn how to add specialties to your business profile, read this article.

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